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整合行銷溝通總監 Marketing Director - Taipei City, 台湾 - WeMo Scooter 威摩科技股份有限公司
描述
[職務負責]
。 行銷策略制定: 制定整體品牌及年度季度行銷策略, 並根據公司年度目 標, 發展行銷和品牌策略及預算規劃
。 市場動態掌握: 進行市場研究和競爭分析, 並及時應對及執行轉換
。 品牌管理: 負責維護和提升品牌形象, 確保品牌的一致性和可識別性
。 監督廣告和宣傳活動的執行, 確保宣傳效果和成本控制
[期待能力]
。 10年以上相關經驗, 具三年以上團隊管理經驗
。 數據能力: 隨時掌握數據變化, 並利用相關數據找出策略方向並規劃執行
。 線上線下的串連掌握能力: 需跨部門或外部緊密合作, 創造出好玩有趣的專案
。 成效分析調整: 分析行銷數據, 評估行銷活動效果, 並根據結果調整策略
。 有相關經驗者優先考慮:具消費者新創(2C)經驗、 新媒體、 電商
