PR & Communication Assistant Product Manager, TMC&CPC Brand - Taipei, 台湾 - Shiseido

描述

• Plan & Executive 360 ゚communication digital strategies , identify PR opportunities to strengthen the brand Image.
• Manage overall relationships with media/celebrity/influencers/ 3rd party agencies, and build relationship and support brand initiatives.
• Develop and execute PR activities, specific to multiple TMC brands (資生堂東京櫃), aligned with regional and local launch plans.
• Manage digital budget and monthly expense to achieve budget control objectives and KPI for checking

• Leverage social listening tools to monitor the performance and provide insights from consumers and competitors for optimization.
• Co-op with the brand team to create content creatives to drive consumer engagement

• Co-work with brand/EC team to plan and execute each campaign.
• Support corp. PR team activities, crisis communication and reputation management efforts.

• Excellent sense of journalism and storytelling.
• Familiarity with press reporters and journalists in the cosmetic industry.
• Experience in conducting successful PR activities.